Drop Anchors Carefully
A few years ago at a Sioux Falls, ID supermarket, the owners experimented with marketing labels next to cans of soup. Some days the label said “10% off regular price, limit 10 per customer,” and on other days it said “10% off regular price, no limit per customer.” Shoppers purchased twice as many on the days with limitations. The sense of scarcity set an anchoring effect, and the number 10 set a mental anchor of the amount of cans they should buy. So, those presented with the limited availability felt a mental urge to buy more.
Similarly, if I ask you, “Is the oldest dog in the world older or younger than 60 years?” and then I ask you, “How old is the oldest dog?”, your answer will be higher than if I just ask you “How old is the oldest dog in the world?” You know instinctively that a 60 year old dog is completely nuts, but it will still have a psychological priming effect and sway your guess upwards. Significantly upwards it turns out. Your dog-age guess will be over a decade above your guess without the suggestion of a 60-year old dog.
Mental anchors are everywhere, and quite effectively used in negotiations. The above example is from Daniel Kahnemann’s new book Thinking Fast and Slow. In his chapter on the anchoring effect, he also points out that we are much more susceptible to psychological anchors during times of stress and anxiety. If we are in a stressful state and someone suggests a point of direction, or an idea to consider, we are much more likely to accept and build on that idea, instead of patiently and thoughtfully questioning it. In another Kahnemann-type example, if you are nervous and I ask even a ridiculous question like, “Is your arm getting numb?” You are far more likely to believe your arm might actually be getting numb instead of reject such a nutty suggestion.
Consider this next time you speak your mind: In times of stress with mounting deadlines, you can more easily make your case but you do so at the expense of allowing the thoughtful contribution of the team. And then sacrifice the voice of the community who might have a more powerful collective idea than you. Create a space to allow considered contribution. You will almost always create a stronger result.
[Cool cartoon from Andertoons - check them out]
Read MoreMindset Exercise: Resources vs. Resourcefulness
- Time
- Money
- Technology
- Contacts
- Experience
- Management Support
- Creativity
- Determination
- Care
- Curiosity
- Passion
- Resolve
Thank you Tony Robbins
Read MoreMake it Human, Connect with the Impact
There’s a small trick, a small shift in thinking, in mindset, that can translate to immense performance gains. It’s this: connect personally with the impact, the change or result of what you do. Let me give you an example. Adam Grant is a talented young professor at the Wharton School and he conducted a study a couple years ago in which he worked with a group of students at the University of Michigan. These students were earning a little extra cash by making cold calls to alumni to raise money which would go to scholarship fund. The fund was used to help finance the tuition for students accepted at the university but unable to afford the tuition.
So Grant and his colleagues divided the students into three separate groups and had them perform activities for just 10 minutes before their call shift. With one group, the students could do whatever they wanted for 10 minutes before their calls. Check out facebook, text their friends, whatever. The second group was asked to read letters for a few minutes from people who had benefitted from the scholarship fund that they were working on, and then talk about the contents of the letter with their peers for a couple minutes.
The third group was also given a handful of letters to read together, but after a few minutes in the break room, they got a surprise. The call organizer would say, “We have a special guest on the phone.” And on the phone was a real recipient of the scholarship fund the students were working on. And for just 5 minutes, the students talked on a speaker phone in the break room with the beneficiary. They could ask questions about where they were from, what classes they were taking, what they intended do after they graduated, etc. Just for five minutes.
At the conclusion of the five minute phone call with the beneficiary, the organizer would say “Remember this when you’re on the phone—this is someone you’re supporting.”
That’s it. A ten minute intervention to connect the callers with the impact, the difference, the real goal of their work. The result? 250% increase in revenue performance sustained over a month after that one single intervention. 250% better than their peers that had no direct contact with the beneficiaries.
Take an opportunity to find and talk to the people who actually consume, touch, experience, contact what you offer or what you create. It will remind you of why you do what you do. It will lead to higher quality, integrity and excellence in craftsmanship and relationship with your customer. And higher performance too. How does 250% sound?
Read MorePraise Effort and Grit, Not Talent
“Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.”
- Stephen King, Author
Carol Dweck led a fascinating study back in 1998 in which she and her colleagues worked with four hundred 5th graders and gave them a series of tests, mostly puzzles, and then praised them in two different ways with these six little words.
With half of the group they said, “You must be smart at this.”
With the other half of the group they said, “You must have tried really hard.”
The first word set awarded intelligence, and innate talent, similar to how many parents and coaches (myself included) get trapped into talking about, and to, our kids. We say how smart they are, or how naturally gifted they are. The second word set praised effort, determination, preparation, grit. What the researchers were interested in, was how the kids would view their abilities, as fixed and unchanging or as malleable and able to grow and change with work.
In the next round of puzzles, the kids were offered a choice. They could try harder problems or easier ones. You guessed right, the kids praised for effort choose to attempt the harder problems. The kids praised for talent selected the easier problems because when you praise for innate talent, you create a form of status. If someone believes they have special talent and they are expected to perform well, then the thought of failing expectations becomes a liability. So to protect yourself as a “gifted and talented” individual we will choose easier tasks to ensure we have high performance.
In the next part of the study both sets of kids were given harder problems to solve and both sets of kids performed more poorly. But here’s the interesting thing. When the researchers asked the kids how they did on the problems, the kids praised for talent lied 40% of the time, presumably to maintain their social status as “talented.” However, when the other kids praised for effort were asked to tell their peers how they did on this set of questions, only 10% of them exaggerated their performance. They felt no loss of self-esteem from doing poorly on difficult problems.
Here’s where it gets really interesting. In the next phase of the study, both sets of kids were given problems comparable to the original set of problems. In terms of difficulty, this next set was just as challenging as the first. The group praised for talent had just had an ego setback in the earlier round, and did 20% worse than they did the first time around. They were told they were smart, then they performed poorly, and now attacking the same level of difficulty with decreased confidence they do 20% worse.
But the second group did 30% better this time around. There’s the difference – 6 words. But keep in mind there are a lot of ways to say, “You must have tried really hard.”
Carol and her colleagues use these kinds of effort or “process” praise: which is praise for engagement, perseverance, strategies, improvement, etc.
– You really studied for your English test, and your improvement shows it. You read the material over several times, outlined it, and tested yourself on it. That really worked!
– I like the way you tried all kinds of strategies on that math problem until you finally got it.
It was a long, hard assignment, but you stuck to it and got it done. You stayed at your desk, kept up your concentration, and kept working. That’s great!
– I like that you took on that challenging project for your science class. It will take a lot of work—doing the research, designing the machine, buying the parts, and building it. You’re going to learn a lot of great things
Next time you see excellent, praise the effort, the grit, the patience and hard work it must have taken to get there. You’ll not only be rewarding excellence, but also building growth and confidence.
Read MoreThe Velocity of Learning
You don’t often think of learning as having a speed, a velocity, but it does. The classic notion of practice involves putting in the hours, doing the time, right? But there is a striking difference in the quality of practice that leads to accelerated learning. And it isn’t about watching the clock, it’s more about purposeful practice. Purposeful practice is found right on the edges of your ability, at the intersection of challenge and ability when you are successful perhaps 50-75% of the time. Not so much easy success that gains overconfidence and loss of challenge, and not so much difficulty that it creates a sense of stress and anxiety.
But the only why to find that sweet spot is to try, to get in action. Particularly when trying to acquire new skills or new behaviors the aim shouldn’t necessarily be to stop a trait or practice, but instead think about starting new behaviors and habits. Dan Coyle told a marvelous story about visiting the Shyness Clinic in Palo Alto, CA where they focus on building new habits toward developing what they call “social fitness.” The folks that come to the shyness clinic often have arrived at a point where their social anxieties and shyness have become a real hindrance and barrier to connection. The clinicians and psychologists there believe that much like developing physical fitness, or leadership or creative capacities, so too can people develop social fitness.
A simple exercise might involve asking participants to approach two people per day in a public place and simply ask them the time of day. And then graduate to asking a store manager where the restroom is, for example. For a final exam a participant was asked to go to a supermarket and intentionally drop a whole watermelon on the floor and work with the market employees to deal with the mess and apologize for the accident. Such a scene would be an appalling thought to someone suffering from acute shyness. But over time, with incremental social practice and repetitive purposeful practice and interactions, the participants could build the social and emotional capacities to envision such an incident, and effectively deal with it in a public social setting.
And remember the practice needs to be in context, under real conditions, with a little stress, a little challenge such that you are on the edges of your ability. For example, instead of asking the soccer team players to shoot twenty penalty kicks at the end of practice, instead stop the scrimmage in the middle of practice and have a player shoot just two, under pressure, in the middle of the game.
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